Start with a light flow, gradually increasing the pressure until it becomes quite firm. As the muscles relax, going deeper is okay. Keep the movements regular and rhythmical, but also maintain a flow of variation. Effleurage is the kind of move I like best. Avoid joint manipulations and popping of bursa, please. No chiro or osteo. Dislike deep-tissue massage. Would never submit to rolfing. My favourite styles are kahuna and shiatsu.